I thought AI art was just a gimmick until a project in Austin changed my mind

Last month, a client needed a logo concept in 24 hours, and my usual process was too slow. I reluctantly tried Midjourney with a very specific prompt about a Texas oak tree and a circuit board. The first 20 outputs were junk, but on the 21st try, it gave me a base design that was perfect. I spent the next 3 hours refining it instead of starting from scratch. What's the most time an AI tool has saved you on a real job?

2 comments

2 Comments

the_james1mo ago

Twenty tries to get one usable thing doesn't sound like a time save, it sounds like a new kind of busy work. I'd have sketched five ideas on a napkin in that time. The real win was your skill fixing it up, not the machine making a mess first.

coran631mo ago

Saw a tech blogger last week who timed his whole process with one of those AI art tools. He spent three hours getting a single image right, and half that was just typing new prompts. @the_james is onto something with the napkin sketch idea, because that blogger's first rough draft was still way off. The machine makes a lot of garbage you have to sort through, which feels like a second job. My take is the tool just gives you more bad options faster, and you still need the skill to know which one to fix.