Tried using AI to write my tree service website copy and got a mess

I spent a whole afternoon feeding my business info into one of those AI writing tools last month. It kept calling me an 'arboreal management specialist' which nobody in my town would ever say. The pricing page it wrote suggested I charge $450 for a job that costs half that around here. Then it made up a fake certification I've never heard of. I learned real quick that AI doesn't know your local market or your customer's vocabulary. Has anyone else had an AI tool invent wrong details about your industry?

2 comments

2 Comments

nancy8241d ago

Oh man, this is so relatable! I had a similar mess when I tried using AI for my plumbing service site - it kept calling me a "hydraulic systems specialist" which sounds like something from a factory, not someone fixing a leaky toilet. The trick I found is you have to feed it super specific examples of how you actually talk to customers, like a real email or a voicemail script you've used. I literally pasted in a paragraph from my old handwritten flyer and told it to match that tone, then edited every single line anyway. It saved me a little time on the boring parts like rewording contact info, but for the pricing and services sections, I just wrote those myself from scratch since the AI had no clue about local rates or slang.

casey84321h ago

Hydraulic systems specialist" is a new one. Mine tried listing me as a "senior logistics engineer.