Ran my shop's Facebook page for 8 months before I figured out my real mistake
I was posting something every single day on the shop's Facebook page, coupons, new arrivals, the whole deal, and getting maybe 2 likes a post. Then in January a customer told me she found us through a neighbor's comment on a local garage sale group, not our page at all. I looked back and realized almost every new customer that winter came from somebody tagging us in those neighborhood groups. So I stopped spending 45 minutes a day on posts and started just answering questions in the groups when people asked about our service. Has anyone else had better luck in the local groups than on their own page?