A customer's small comment taught me more than any brand course

Last month a guy in a Boston coffee shop told me my logo looked like it was yelling at him, just because of the font. I laughed it off, then spent the next 3 days noticing how many signs use that same angry style. Has anyone else had a random stranger point out something obvious about their brand that nobody on your team ever caught?

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riverm4823d ago

Swapped my cramped logo font for a rounded one after a barista said it looked tense, and sales jumped.