Finally had a conversation that changed how I think about brand consistency

Talked to a guy who runs a food truck in Austin last week named Mike. He said he stopped caring about making his Instagram match his truck colors and just focused on what people actually ordered most. He showed me his numbers and sales went up 30% in 2 months after he stopped sweating the small visual stuff. Has anyone else found that overthinking brand details actually hurts performance?

2 comments

2 Comments

willow_martin1mo ago

Yo same thing happened with my buddy who runs a BBQ joint here in Denver. He was killing himself trying to get his takeout boxes and napkins to match his logo exactly. Eventually he said screw it and started putting more effort into just posting close up videos of the brisket pulling apart and telling stories about his smoker. His sales jumped like crazy too. People don't care if your napkins are the right shade of red, they want to see the food and feel like they know the person making it.

wright.jesse1mo ago

That 30% jump is wild. So when Mike stopped worrying about the Instagram color matching, what did he actually put his time into instead? I'm curious if he started posting more videos of the grill or if he started talking about the sourcing of his meat or something like that. Because that kind of detail - the actual work of the business - is what I'd guess hooked people, not just dropping the brand stuff. Did he mention any specific kind of content or interaction that replaced all that visual tweaking?