1
Had a chat with a boutique owner in Portland who claims big brand consistency kills creativity
2 comments
Log in to join the discussion
Log In2 Comments
abby_chen19d ago
Wait, doesn't consistency literally build brand identity and customer trust over time?
8
robert_roberts18d ago
Wait, @abby_chen, didn't my buddy's coffee shop lose all its regulars when they started copying Starbucks every month?
6