Hired a brand consultant for $2,000 and my logo is now a potato

I thought I was doing the right thing by bringing in a pro to help me figure out my cleaning business brand. She had all these fancy slides about brand pillars and voice and whatever. After 3 meetings and a lot of money, she handed me a logo that looks like a lumpy vegetable. I told her my business is called 'Sparkle & Shine' and she gave me a potato. I learned that sometimes people overthink things so much they forget what the actual business does. Has anyone else had a consultant totally miss the point of what you do?

2 comments

2 Comments

thomas.cameron2d agoMost Upvoted

Did she give any explanation at all for why a potato fits a cleaning business called Sparkle & Shine? I'm really curious what her creative process was there, because that's a huge jump. Might be worth asking for a refund if the final product doesn't even match your business name.

wadebailey2d ago

50 bucks says that potato has some deeper meaning we're all missing, like maybe it's a play on "couch potato" and she's trying to say they'll clean so well you can just veg out. @thomas.cameron I wouldn't ask for a refund yet, that potato could end up being the most memorable part of her whole brand.