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I finally realized my brand's Instagram was just talking at people after a comment said 'cool pics but who are you guys?'
That one question from a follower in Denver made me see we had zero story behind our posts, so now I start every caption with a specific, small detail about our process, like 'This batch used 18 pounds of local hops.'
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thomas.cameron1mo agoMost Upvoted
Read a marketing blog that said people buy the "why" behind a product, not just the product itself.
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matthewgonzalez1mo ago
Oh man, that reminds me of my friend's bakery. She posted a cake photo and someone asked "why is it so expensive?" She started adding stuff like "this took 3 hours to frost because the buttercream was too warm." Totally changed how people saw her work. It's exactly what @thomas.cameron was saying about the "why." People started commenting on the details, not just the price.
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