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I was at the new cafe on Elm Street and their logo on the takeout cup was a completely different color than the one on the door...
It made the whole place feel a bit messy and I'm wondering if a small brand guide for staff could help stop things like that from happening.
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sandragonzalez3mo ago
Oh man, I totally get that. I used to think those little brand guides were just extra work for no reason. Then I helped a friend open a small shop and we printed a simple one-page color sheet for the printers. It stopped so many mistakes like the one you saw. Having that single source of truth, even a basic one, just makes everything look more put together. It saves a lot of headache down the road.
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charlesanderson3mo ago
Yeah, that single source of truth thing @sandragonzalez mentioned is a total game changer.
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young.spencer1mo ago
...and even a basic one-page sheet is better than nothing. I learned that the hard way when we had a batch of t-shirts come back with the logo in dark navy instead of black. Saved the color swatch from the first run and now I just email a screenshot of it with every order. Makes a huge difference for something so simple.
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