Just read a study about how color changes what people think a brand is worth

I found this report from a university in Chicago that looked at 500 product pages. They said using the right shade of blue can make people think a product is worth 15% more than the same thing in a different color. I always knew color mattered, but I didn't know it had a direct link to perceived value like that. Has anyone else seen data on how specific colors affect pricing power?

3 comments

3 Comments

jones.angela4mo ago

Red packaging always makes me think something's on sale.

patp794mo ago

Totally get the red packaging thing. I always grab those items first thinking they're a deal, even when they're just regular price. It's a smart trick that works on me every time.

emmam672mo ago

Oh yeah, I totally saw something similar with my own stuff! I tested two different backgrounds on my product photos, a warm peach and a cool gray, and the peach one sold way faster even though it was the exact same item. It's wild how much those small color choices actually matter.