Just realized our brand's new logo tested terribly with our core audience in Phoenix

We spent 6 months on a sleek redesign, but focus groups said it felt cold and corporate. What's the best way to recover from a visual identity misstep?

2 comments

2 Comments

emery_craig1mo ago

Phoenix is a tough crowd for anything that feels too polished. I see this all the time with new condo buildings trying to look like they belong in Seattle instead of the desert. That local vibe is everything.

lane.angela1mo ago

It's like when a new coffee shop opens with all white walls and no soul. People just want something that feels like home, not a dentist's office.