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My old boss told me to stop putting our logo on invoices, and a client in Austin called it 'cold' 6 months later
Back in 2021 I ran a small landscaping brand and my boss kept saying the logo on every invoice and email was 'overkill.' I cut it down to just the estimate sheets. Then a repeat client in Austin emailed me saying our invoices felt like a random bill from a stranger, and he almost switched to a company that actually 'looked like a real business.' Cost me about $1,200 in rework and a lot of apologizing to get him back. Anyone else ever had a client judge your whole brand off one boring touchpoint like an invoice?
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simon_sanchez5818d ago
Wait, your boss was the one who told you to cut the logo, not the client? Sounds like the lesson here is that a plain invoice can make people feel like they are dealing with a total stranger, but the real issue was your boss not getting how branding works.
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