Pro tip: Do you share early brand concepts or keep them under wraps?

I spent 6 months developing a brand identity for a coffee shop in Portland, and I shared rough ideas with the owner too early. The feedback sent me in circles, and the final logo felt watered down from 4 conflicting opinions. On the other hand, I see folks here who show nothing until it's polished and clients love it. What's your take: do you open up early for feedback or hold off until the idea is solid?

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1 Comment

the_daniel1mo ago

Oh man I've been there! What works for me now is showing just ONE trusted friend or designer for gut check feedback but keeping clients in the dark until I have 2 or 3 solid directions to pick from.