Rebrand or keep the old logo - what would you do?

I had to make a call last month on whether to update my pest control company's logo or keep the one we've had for 12 years. The old logo is recognizable but looks dated, while a new one could attract younger customers but might confuse the regulars. I went with a refresh instead of a full redesign, kept the colors similar but cleaned up the font. So far so good, but I'm wondering if I should have gone all in. Has anyone else tried a partial rebrand and regretted not going further?

2 comments

2 Comments

palmer.jana1mo ago

You said "nobody even NOTICED" but your regulars probably saw it, they just didn't say anything.

bethj441mo ago

Totally hear you on this. I did the EXACT same thing with my landscaping business logo two years ago. Kept the main color scheme but smoothed out the rough edges on the font and made the leaf icon less chunky. It worked okay at first, but now I'm kicking myself because the old logo still looks way too similar to the new one and nobody even NOTICED the change. If you have the budget for a full redesign, I say go for it.