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Remember when brand guidelines were just a PDF?
Found an old brand book from 2018 in my drawer last week. 40 pages, printed, full of Pantone chips. Made me miss the days before we had to manage 12 different platform specs. Anyone else feel like brand consistency got harder, not easier?
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white.seth12d ago
Man I feel that. It's like everything now has to work on a phone screen, a billboard, and a smartwatch all at once. Same thing with how recipes used to fit on a single index card and now you gotta scroll through a whole novel just to get to the ingredients.
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