Shoutout to the guy at the trade show booth who called our logo "a blurry thumbprint"

Max Ramirez · 2026-10-18T05:45:03.545769+00:00

Stung at the time, but he was right. At 2 inches wide on a shirt pocket, our logo turned into mush because the type was too thin and there were 4 colors jammed in. Went back and rebuilt it as one solid shape in 2 colors, tested it on a coffee mug and a yard sign before anything else. Cost us about $600 to redo the signage at the shop, but the new mark reads from across the street now. Anyone else get a blunt critique like that and end up kind of grateful?

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Shoutout to the guy at the trade show booth who called our logo "a blurry thumbprint" | Brand Management - Opinions Matter