Spotted a brand refresh on a local diner that turned around their whole vibe

Saw Big Mike's Diner update their logo and menu boards last week after 15 years of the same look. The new colors pulled in a younger crowd and lunch sales jumped 20% in just 7 days. Anyone else see a simple rebrand flip a place like that?

2 comments

2 Comments

finleyl554d ago

Yeah, "without seeing the actual numbers" is fair, but sometimes a fresh look just clicks with people right away. I feel you on being skeptical though, it's hard to trust those quick turnaround stories.

grant8265d ago

Wait, the jump happened in just 7 days? Most places I've seen take a couple weeks for the new look to really settle in with regulars. Maybe it was a slow week before plus some word of mouth, but that's a pretty wild claim without seeing the actual numbers.