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The rebrand debacle in Portland made me eat my words on focus groups
I always said focus groups were overrated until a 5 person session in Portland caught a name that translated to something crude in Spanish. We paid $600 for that session and it saved us from a social media disaster. Has anyone else had cheap research beat out an expensive agency call?
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angela_carter26d ago
Who knew $600 could save you from that mess?
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