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Used to just pick a logo color based on what looked cool, now I actually dig into color psychology
Spent years throwing together brand kits by gut feeling until I read a study about how 85% of shoppers pick products based on color. Started looking at competitors in my niche last fall and realized half of them use blue for trust, which made me rethink my whole palette. Anyone else find themselves obsessing over hex codes now?
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matthewsullivan5mo ago
Call bullshit on that study too. Saw it floating around a while back and it's pretty thin. Good design is good design. Doesn't matter if your logo is chartreuse or navy if the layout is trash.
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