Found out my local grocery store marks up items by 40% for the convenience aisle

I was digging through receipts last week and noticed the same brand of ibuprofen was $4.50 in the pharmacy section but $6.29 in the front convenience rack by the registers. No joke, same size bottle, same company, just different shelf. Has anyone else caught their store doing this kind of pricing trick?

2 comments

2 Comments

angela_carter9d ago

My local Target does the same thing with their travel size toothpastes. The little tube by the checkout is $1.99 but the same brand in the oral care aisle is $1.29. It's basically a tax on being in a hurry.

jesse2909d ago

Honestly, thats wild. @angela_carter hit the nail on the head - its just a tax on people in a rush. I checked the same thing with Gatorade at my store, the single bottles by the register are like 50 cents more than the 4-pack in the sports drink aisle. Theyre banking on you not doing the math while your kid is screaming for candy. Ngl, it makes me feel like a genius for walking the extra 20 feet to the back.