PSA: Detroit businesses keep messing up their commercial vehicle wraps

I drive all over the city for work and I see it every day, a company puts a phone number or website on their truck that's too small to read from the street. Last week I saw a plumbing van on Gratiot where the text was literally 2 inches tall, you'd need to be right next to it. It defeats the whole point of paying for the ad space. Has anyone else noticed this or am I just being picky?

3 comments

3 Comments

riverm481mo ago

Honestly I kind of get why they do it though. Those big, bold graphics can look really cheap and messy from a design point of view. Maybe they want the vehicle to look clean and professional up close, not just be a screaming billboard. Plus, if you're stuck in traffic right behind them, you'll have plenty of time to read the small print anyway. The main goal might just be brand recognition from the logo itself, not the phone number.

keithbennett1mo ago

Hadn't thought of that, but you're right about the clean look.

morgan5121mo ago

Wait, so they actually intentionally make the branding hard to read? That seems backwards to me, I always figured it was just budget constraints or lazy design.