That $50 mailer template I swore by actually hurt my response rate

I'd used the same double-sided postcard design for 2 years straight. Then I overheard a guy at a networking mixer in Dearborn say most commercial clients toss anything that looks like an ad. He showed me his plain letter with a handwritten note and a 22% response rate. I tried a similar approach last month and got 4 new maintenance contracts I'd never have landed before. Anyone else find simple beats flashy in this city?

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