It's the same thing with those fake fireplaces on big TV screens in furniture stores. We're just surrounded by moving pictures now, aren't we? They're not just ads, they're trying to sell a whole vibe or a feeling. The coffee steam makes you want the warmth, the digital fire makes you want the cozy couch. It's all about setting a mood without saying a word. Makes you wonder what quiet little sales pitch you're walking past every day.