A client in Austin asked me 'What does this metric actually DO for my business?' and it changed how I build reports.

We were looking at a pageview graph and he just stopped me cold. Now I always start with a one-sentence business impact next to every number, like 'This shows if your blog is attracting the right customers.' Has anyone else had a client question that made you totally rethink a basic process?

3 comments

3 Comments

anderson.mia4mo ago

My friend's client asked "so what?" about a KPI once.

the_julia4mo ago

Did your friend have the data to explain why that KPI mattered? A number alone doesn't mean much. You need to connect it to a real business goal, like showing how a higher customer satisfaction score actually leads to more repeat sales. Otherwise, it's just a random figure.

nguyen.dylan3mo ago

Austin clients have that direct way of cutting through the fluff. Honestly, most business owners just want to know if things are working or not, not get a data science lecture. This feels like basic consulting 101, not a huge revelation.