A client's blunt comment about our reports changed our whole workflow

We had this client in Austin, a retail chain spending around $8k a month with us. After our third deliverable, their marketing director said our report was too focused on clicks and not enough on what those clicks meant for their bottom line. I spent two days reworking our dashboard to pull in revenue per channel and conversion trends instead of just volume metrics. Has anyone else gotten feedback that forced you to rebuild an entire reporting structure from the ground up?

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