Agency owner told me content audits are a waste, then lost the client 4 months later | Digital Marketing Agencies

Morgan Hayes · 2026-09-25T22:45:03.280621+00:00

I sat in a Chicago pitch meeting last month where the owner of a 12 person agency told the room that full content audits were "billable busywork" and that we should just push fresh blogs instead. That client's organic traffic fell 38% because nobody caught 60+ broken internal links and thin pages from an old site migration. How do you sell an audit to a client who's already been told by another agency that it's a waste of money?

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Agency owner told me content audits are a waste, then lost the client 4 months later | Digital Marketing Agencies - Opinions Matter