Client in Denver told me to double our retainer fee and I laughed in his face

I thought this guy was crazy when he said we were way undercharging for our PPC management, but he insisted we bump it from $2k to $4k a month. We lost 3 clients who balked at the new price, but the ones who stayed actually valued us more and we ended up making more profit. Anyone else ever get pricing advice from a client that actually worked out better than you thought?

2 comments

2 Comments

linda_murphy12d ago

Ha, thats awesome - a client told me the same thing once and I felt like such an idiot for not seeing it sooner!

tarac1612d agoMost Upvoted

Actually, I’ve had the opposite experience. Last year a client told me I was overcomplicating something really basic, and when I stepped back, I realized they were right. But I don’t think that makes it a bad thing to catch it yourself. Sometimes you just get too deep in the weeds and miss the simple fix. I’d rather a client point it out than let me keep going down the wrong path. It’s not about feeling dumb, it’s about getting to the best solution faster.