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Client told me my ad copy sounded like a robot wrote it
I was pushing out these super formal Facebook ads for a local HVAC company in Cleveland, and the owner said my stuff read like a manual from 2005. He told me to write like I was talking to his neighbor over the fence, so I switched to short sentences and contractions (even threw in a few emojis). Has anyone else had a client totally tear apart your style and it actually made your numbers better?
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lily2301mo ago
Got a buddy who runs social for a dentist in Columbus and she got told her posts sounded like a textbook. She switched to writing like she was texting her brother jokes about flossing and her engagement went up like 40 percent in a month. Sometimes clients just want to feel like a real person is talking to them instead of a sales pitch.
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gonzalez.grant1mo ago
But doesn't that kinda depend on the business? Like if I'm looking for a dentist I want to know they're skilled and professional, not just that they have funny flossing memes. I had a friend who did social for a law firm and she tried the casual texting style and clients actually complained it made them look amateurish. The textbook tone worked way better for them because people wanted serious legal advice, not jokes. Balancing personality with expertise seems like the real trick here, not just going full meme mode.
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