Finally had a client actually listen to me about their landing page

Been managing this small HVAC company's ads for about 8 months in Columbus. They kept insisting on linking to their cluttered homepage no matter what I showed them in the data. Last Thursday they finally let me spin up a dedicated landing page with just a form and a phone number. Conversions jumped 40% in three days. Has anyone else dealt with clients who just won't let go of their old homepage?

3 comments

3 Comments

theabarnes8d ago

God the homepage thing is a nightmare. I had a dentist in Cincinnati who was exactly like this, swore by their homepage with like 47 different tabs and a stock photo slideshow. Finally talked them into a simple landing page with just a "book now" button and a before-and-after gallery. It was ugly as sin honestly but conversions went up 60% in the first week. Sometimes you gotta just build it on the side and show them the numbers, they can't argue with data even if they want to.

the_jake8d ago

Buddy of mine pulled the same stunt with a chiropractor and got instantly fired for going behind his back, @theabarnes.

dakota_taylor398d ago

Ugh that's such a rough spot to be in.