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Had a client tell me my reports were just noise
About 6 months ago, I had a client who ran a local plumbing service in Little Rock. He looked at my monthly SEO report and said flat out 'this means nothing to me, what did you actually do?' It stung but he was right. I stopped sending giant PDFs with 30 metrics and started giving him a 3 bullet point summary of changes and one number that mattered to him, like calls from the website. Has anyone else had to completely strip down their reporting to make clients actually read it?
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gray_roberts1mo ago
Smart clients pay for outcomes, not effort.
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