Just realized I picked the wrong agency for my local bakery's social media

I had to choose between a big agency with a fancy portfolio and a small one that only works with food businesses. I went with the big one because they promised more reach. After three months, our engagement dropped by 40% and the content felt generic. Has anyone else switched from a general agency to a niche one and seen better results?

3 comments

3 Comments

walker.hayden3mo ago

My cousin's brewery stuck with their big marketing firm after a slow start. They said the initial drop was just audience filtering before real growth. Now their follower count is double what any local specialist could deliver.

dakota_murphy903mo ago

My friend's cafe had the same problem with generic content. They switched to a small coffee shop specialist and their posts actually feel like their shop now.

joel_young1mo ago

...and honestly that's the thing that KEEPS me up at night. I've seen so many businesses pour money into fancy marketing firms and end up with content that looks like it was written by a robot from 2015. Like, @dakota_murphy90, I'm pretty sure MY coffee shop's old Instagram account was just a mood board for someone else's vacation photos. But when we switched to a writer who actually drinks our coffee, the engagement went way up. Now if only I could figure out how to make MY own posts sound this genuine without sounding like I'm trying too hard.

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