My client's ad account got locked for a week and I had to explain it to them

This happened last month with a small bakery in Denver. Their Facebook ad account got flagged for a policy violation, which was a mistake on Facebook's end. The account was locked for a full seven days while we went through the appeal process. I had to call the owner and explain that all our campaigns were just paused, not deleted, and that we'd get the budget back. It was a real lesson in managing client expectations when a platform you don't control breaks. Has anyone else had a client's ad account wrongly suspended and found a good way to handle the talk?

2 comments

2 Comments

charlie_schmidt25d ago

Always have a backup ad platform ready to go for these exact situations.

joseph_murray825d ago

Google Ads banned us last year.