Overheard a guy at a local agency say "we just need more landing pages" and I almost spit out my drink

I was grabbing lunch at Panera near my office and this guy in a suit was on the phone saying his agency's plan to fix a client's low conversion rate was to build 15 more landing pages. No talk about the actual traffic quality or the offer itself. I took a bite of my soup and thought about how that's exactly the kind of scattergun thinking that wastes $3,000 a month retainer fees. Has anyone else seen agencies throw volume at bad strategy like it's a magic fix?

2 comments

2 Comments

adams.harper16d ago

Nah, you're wrong about the retainer fee, I've seen worse.

ben48616d agoMost Upvoted

You say you've seen worse, but what exactly does "worse" look like in your book? Was it in a similar industry or a completely different field? Just seems like comparing apples to oranges unless we're talking about the same kind of retainer structure.