Ran a Google Ads campaign for a local pizza place in Phoenix - night and day results after 3 months

I took on a small pizzeria's account back in April and their monthly ad spend was only $600, but I switched from broad keywords to targeting 'delivery near me' with a 5-mile radius. By July their phone calls doubled and they actually had to hire an extra driver on weekends. Anyone else see big shifts just from tightening location targeting on small accounts?

2 comments

2 Comments

patp792d ago

600 bucks a month and they had to hire an extra driver? sounds like you turned that pizza place into a money printer. next thing you know they'll be buying a second oven just to keep up with the delivery rush. classic case of "whoops we actually have to work now" because of too many orders.

spencer_perry772d ago

money printer" is a stretch lol. $600 is nothing in ad spend, especially for food service. If they had to hire another driver off that, it means their margins were already razor thin and they were probably barely breaking even before.