Small client doubled their retainer after one report tweak

I run a 3 person agency in Austin, and we had a client on the verge of leaving over reporting clarity. Switched to a 1 page summary with just 3 metrics they actually cared about, tied straight to their revenue goals. They renewed at $5k/month and referred two other local businesses. Anyone else find that simplifying reports beats adding more data every time?

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cameron_webb26d ago

Learned that one the hard way. Less really is more sometimes.