Unpopular opinion: I stopped doing full SEO audits for small clients and results got better

I used to spend 40 hours on technical audits for local businesses charging $500 a month, and they'd get overwhelmed and never implement anything. Now I just fix their Google Business profile and write 3 location pages, and their calls double within 2 weeks. Has anyone else found that simpler approaches beat full service packages for small accounts?

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1 Comment

julia_jones721mo ago

Ditch the 40 page PDF and just give them a 3 bullet checklist they can do in an afternoon. Even if they only do half of it, at least something actually gets done instead of sitting in their inbox forever. It's way better to have a 50% execution rate on simple stuff than a 0% rate on perfect audits lol.