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Hot take: Most people in this network overvalue the handshake and undervalue the follow-up
I saw a guy at a startup mixer in Austin last month swap cards with 30 people but never emailed a single one. Two weeks later, I followed up with just 5 contacts from that same event and landed a solid referral that led to a $3,000 deal. Have you ever tracked how many leads you actually close from these events vs what you think you will?
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dakota_taylor391mo ago
Wow, did that referral come from a cold follow-up or did you already know them?
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leep891mo ago
Actually that referral came from an old client I hadn't talked to in months.
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the_sandra1mo ago
Oh man, I literally just read something about this the other day! Yeah @leep89, I saw this study that said most big referrals come from people you haven't talked to in a while, not from your regular contacts. Crazy how that works out sometimes.
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