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Just found out the average pair of jeans uses over 1,800 gallons of water to make, which I read in a book on textile production last week.

Has anyone tried designing a denim line with a specific, lower-water process, and did it change the fabric's hand feel or durability?
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2 Comments
gibson.robert
Some brands use laser finishing and ozone washes to cut water use by half. The fabric ends up stiffer at first but breaks in fine, maybe a bit thinner. Long term durability seems okay but they're still pretty new.
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wendy_ross71
My buddy got some of that laser finished denim and it never did soften up.
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