O
2

My sister said to stop designing for a 'target market' and just make weird stuff for a year

She told me this about eight months ago after I showed her my tenth sketch of a basic blazer. I was stuck trying to make things that would sell, so everything looked safe and boring. I started drawing whatever came to mind, like a jacket with mismatched patchwork sleeves and pants with built-in tool loops. Last week, a local boutique in Austin bought three of those 'weird' pieces for their window display. Has anyone else tried ignoring commercial pressure and just gone with their gut for a while?
3 comments

Log in to join the discussion

Log In
3 Comments
the_ben
the_ben1mo ago
Oh man, that is SO real. I see this everywhere now, not just with clothes. People get so worried about making the "right" thing that they forget to make the INTERESTING thing. Your story is proof that when you stop trying to please everyone, you actually start to connect with someone. That weird gut feeling is usually a signal, not a mistake.
10
elliotjenkins
But is it really that deep? It sounds like you just got lucky with one boutique. For every person who sells a weird jacket, a hundred others make stuff that never leaves their sketchbook. How do you know this wasn't just a random break instead of some big creative rule?
8
noah914
noah9141mo ago
What if @elliotjenkins is just scared to try?
0