Can we talk about the push for super plain designs on craft beer cans?

Honestly, I miss the wild artwork and think it gave more character than the basic logos everyone uses now.

3 comments

3 Comments

Yeah my buddy bought a six-pack last week just for the old space dragon label he remembered, but the new design was just the brewery name in basic text. He said it felt like buying a different beer even though the recipe was the same, just totally lost the fun vibe it used to have.

nathan28211d ago

Those marketing geniuses at work, @the_lisa.

clark.viola11d ago

My local coffee shop did that last year, switched from this cool hand drawn mural of a fox on the wall to just plain beige paint and a sleek logo. The espresso tasted exactly the same, but sitting there felt like waiting in a bank lobby instead of a neighborhood spot (which kinda defeated the whole point for me). They said it was to "refresh the brand" but it just washed all the personality right out of the place. I still go sometimes out of habit, but I definitely don't linger with a book like I used to.