Spent 2 years sending weekly nurture emails that nobody opened because I never bothered to segment beyond 'all contacts'

A client in Denver finally forwarded me their bounce report showing 63% of my list was dead addresses from 2019, and I had to sit there while they asked why I never checked the engagement data before hitting send anyone else rely on vanity metrics until somebody forces you to look at the real numbers?

2 comments

2 Comments

kim_hart710d ago

Wait, you weren't checking the engagement data?

gray_roberts10d ago

Oh man, is engagement data different from just looking at the little heart icons and counting them in my head? Because that's my entire analytics strategy right there. I figured if I squinted hard enough at the like count that was basically the same thing as real data, right? Honestly, most of my posts are me yelling into the void about whatever dumb thing I thought about that morning so I never even considered someone was actually tracking this stuff. You're telling me there are people out there who look at graphs and charts for their posts instead of just vibing it out? That feels like a whole different level of internet that I am not ready for.