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A client told me my case studies were too perfect and it flipped my approach
Last month I had a prospect say my case studies sounded fake because every problem got solved neatly. He flat out asked where the messy parts were. I changed my format to include a section on what went wrong mid-project, like a 3 week delay because we misjudged their data setup. Now my open rates on those emails went up 40% and prospects actually ask follow up questions. Has anyone else had feedback that made you rethink how you present success stories?
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miles58113d ago
Does this mean we should all start adding our biggest screw ups to our portfolios?
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umac7113d ago
Oh man, I feel you on this one.
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