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Appreciation post: A lead told me our case studies felt too generic, so I now start each one with a specific client problem from a real call.
Has anyone else found a good way to make your success stories feel less like a brochure?
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the_lucas3mo ago
Starting with a specific client problem is a great tip I saw somewhere.
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the_john3mo ago
Yeah, it's the only way I get any work done.
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shane7512mo agoTop Commenter
@the_john, that "only way I get any work done" part hits hard because it's the same for most people I know. The big pattern I've noticed is everyone's trying to force themselves to focus on the wrong things first. Like we all think we need to start with the big picture or the hardest part, but really our brains are wired to latch onto something specific and urgent. That's why your trick works for you and Lucas mentioned it too. Most folks I see struggle are the ones trying to plan everything out instead of just jumping into a real problem. Makes me wonder why we keep fighting our own brains instead of working with them.
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