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Appreciation post: A lead told me our case studies felt too generic, so I now start each one with a specific client problem from a real call.

Has anyone else found a good way to make your success stories feel less like a brochure?
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the_lucas
the_lucas23d ago
Starting with a specific client problem is a great tip I saw somewhere.
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the_john
the_john23d agoTop Commenter
Yeah, it's the only way I get any work done.
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