Can we talk about how ABM changed our lead quality in 90 days?

We switched to an account-based marketing approach in January and our demo requests went from 5 a month to 18 last month, all from companies that actually fit our ICP. Has anyone else seen that big of a jump from ABM or was it just timing?

3 comments

3 Comments

piper_flores6915d agoMost Upvoted

I was skeptical about ABM at first... thought it was just hype. But we saw a similar jump - went from like 8 to 25 qualified demos in about 4 months. Changed my whole view on it honestly.

nancy82415d ago

Hell yeah same here, hard agree. We did basically the same thing, went from scraping by to actually having a solid pipeline inside 5 months and I was the biggest skeptic before that.

hollyramirez2d ago

Right, because nothing says "solid pipeline" like going from a trickle to a firehose and realizing you just had to talk to the right people the whole time. Guess we were just bad at our jobs before.