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Hit 500 qualified leads last quarter from a single whitepaper I wrote in 2019

I noticed the download numbers were still climbing month over month and realized that old asset has quietly outperformed every fresh campaign we launched this year, has anyone else seen an old piece suddenly become a workhorse out of nowhere?
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the_robin
the_robin2d ago
Man, that's rough. I feel for you because it's a weird feeling when your old work starts outperforming everything new you're making. It's like the universe is messing with you.
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parker_jones50
Laughed out loud reading this. So basically your old half forgotten whitepaper is doing better than all the stuff you actually tried hard on. Guess we're all just glorified paperboys for algorithms now.
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