Hot take: that expensive ABM platform we bought was a total waste

I was at a B2B meetup in Austin last month and this guy from a 50 person SaaS company showed me their entire outreach was just a shared Google Sheet and Mailchimp. I mean, they were pulling in like $2M in pipeline with basically nothing fancy. Made me realize we overspent on this huge tool suite that nobody on our team even uses half the features of. Has anyone else dumped a pricey platform and gone back to something simpler?

2 comments

2 Comments

the_julia6d ago

Can't believe they were running on just a spreadsheet.

rosed326d ago

Wait, isn't there a big difference between what works at 50 people and what works at a company with multiple sales teams? I mean, spreadsheets fall apart fast when you've got more than a few reps stepping on each other's leads. Maybe it's just me but the issue is more about choosing the right tool for your actual size and team structure rather than dumping everything for a bare bones setup.