I redesigned my company's whole landing page based on one 10-second video of a prospect scrolling

Last month I was sitting in a co-working space in Austin and this guy next to me was looking at b2b software options on his phone. I watched him (sneakily) as he scrolled past 5 landing pages in under 10 seconds each. He didn't read a single headline. He just looked at the top left corner, the main image, and moved on. So I went back to my office that night and cut all our intro paragraphs from 3 sentences to 6 words. Moved our demo CTA above the fold. Within a week our conversion rate went from 1.2% to 3.8%. Has anyone else noticed that decision makers in b2b are basically skimming like they're on TikTok now?

2 comments

2 Comments

matthewsullivan7d ago

That 10-second test is brutal dude. You nailed it with the fix.

jasonc506d ago

Watched myself FAIL that test like 10 times before @matthewsullivan posted the fix.