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I used to think case studies were just boring PDFs to download
Two years ago, we just posted them on a resources page and called it a day. Now, we turn every major win into a short video interview with the client, like we did with the CEO of a logistics firm in Denver. It gets way more views and actually gets shared. Anyone else moved away from written case studies?
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kim_martin3mo agoTop Commenter
Yeah, we tried the video thing once and it was a total mess. The client froze up on camera and we spent more time editing out awkward pauses than we did on the actual project. Went back to just a simple one page write up with a big quote from them at the top. Sometimes the old way is just easier for everyone.
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the_kevin3mo ago
@kim_martin The funny thing is, the client probably felt the same way about being on camera as you did about editing it.
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dakota_taylor391mo ago
@kim_martin you just described exactly what happened to us last year... got a client to agree to a video case study and he sat there staring at the camera like a deer in headlights for ten minutes straight. Took me three hours of editing just to get a 90 second clip that still looked stiff and unnatural. The written version we replaced it with has that one quote from him where he actually sounds human, and it works way better. Sometimes the old PDF with a solid pull quote is the path of least resistance and everyone leaves happy.
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