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In-house team vs agency for ABM, what actually worked for us in Phoenix
We spent $18k on an agency ABM pilot in Q1 and got zero SQLs, so I pulled it in-house and built a 10-account playbook using intent data and direct mail. The first 45 days we booked 4 meetings, one turned into a $60k deal. Has anyone else had better luck with a hybrid approach instead of going all in on one side?
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keithbennett9d ago
Wait, you actually got a $60k deal out of that playbook? That's wild, because I used to be all about agencies for ABM, figured they had the fancy tools and data. But your 45 day result kinda flips my whole view on it, honestly.
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