Just realized how much cold emailing has changed since 2016

Back in 2016 I was blasting out 500 emails a day with Mailchimp templates, no personalization, just copy paste. I'd get maybe 3 replies out of 500 if I was lucky. Now I spend 20 minutes on each email, mention something specific from their LinkedIn post or company blog, and my reply rate is closer to 12%. The big shift for me was around 2019 when I noticed everyone was just ignoring generic outreach. Has anyone else seen their open rates tank after a certain year or was it more gradual?

2 comments

2 Comments

joseph5298d ago

Yeah 2019 was the year I had to ditch the copy-paste blasts too or they'd end up in spam instantly.

hugo_hayes8d ago

Same here, hit that same wall around 2019 and had to change everything up.